Websites for CPA Firms and Accountants
A CPA firm website positions you as the professional choice, explains your services clearly, and brings in qualified client inquiries without relying on referrals alone. We build it to convert visitors into consultations and rank for the services and locations you actually offer.
The Problem: You Are Invisible to Clients Who Search Online
Referrals built your firm, but relying only on referrals caps your growth. When a business owner or individual searches for a CPA in your area, they find competitors with professional websites - even if those firms are not as experienced or specialized as yours.
Your outdated site (or no site at all) signals "small, outdated, probably not taking new clients." You lose the inquiry before they ever call.
What a CPA Firm Website Actually Needs
A CPA website is not about flashy design. It is about clarity, trust, and conversion:
- Service pages that rank - Individual pages for tax preparation, advisory, bookkeeping, estate planning, forensic accounting, or whatever you specialize in. Written in plain language, optimized for local search.
- Client inquiry form - Captures the details you need to qualify a lead: business or individual, services needed, entity type, deadline or urgency. Routes to your intake email or CRM.
- Trust signals - Professional design, team bios with credentials, client testimonials (if you have them), and content that shows you know what you are doing.
- Clear positioning - Who you work with (small businesses, high-net-worth individuals, startups, real estate investors) and what sets you apart from the generic "tax and accounting" firm down the street.
- Local SEO setup - Optimized for your city and the services you offer, so you show up when someone searches "CPA near me" or "tax advisor for [industry] in [city]."
How We Build It
We start by understanding your firm, then build a site tailored to your services and target clients:
- Discovery and positioning - 20-minute call to understand your specialties, ideal clients, competitive advantages, and the inquiries you want more of (e.g., business advisory vs. individual tax prep).
- Service page strategy - We write dedicated pages for each service you offer, targeting searches from clients who need that specific thing. No generic filler content.
- Team and trust content - We draft team bios based on your credentials and experience, write a firm overview that positions you clearly, and add trust elements (testimonials, case results, industry associations).
- Inquiry form and conversion flow - We set up a form that qualifies leads upfront, so you spend consultation time with clients who are a good fit, not tire-kickers.
- Launch and local SEO - We optimize for your city and services, set up Google Business Profile integration, and submit to local directories so you start ranking.
Real Results: Cornelius, Leone, and Campbell CPA
Cornelius, Leone, and Campbell CPA in Jacksonville had an outdated site that looked like it was built in 2010. It ranked poorly, the service descriptions were vague, and the contact page was a phone number and address - no form, no clear next step.
After we redesigned the site with clear service pages, client testimonials, and a conversion-focused inquiry form, they got 10 new client inquiries in the first month.
Who This Is For
This works best for:
- Established firms that rely on referrals but want to grow beyond word-of-mouth
- Specialized practices (estate planning, forensic accounting, advisory for specific industries) that need to rank for niche searches
- Firms with outdated sites that are losing inquiries to competitors with modern, professional web presence
- New firms or breakaway partners who need a professional site fast to establish credibility
If your current site looks like it was built a decade ago (or you are still sending prospects to a LinkedIn page), request a free preview of your new site. We build it before you pay anything, it is ready within one business day, and the whole thing is $299 a month with no contract.
What Every Lever Website Includes
Every site starts from what works for your trade, then gets written for your services, your service area, and your town.
Written for your business
Researched and written around what you actually do, who you do it for, and where. Not a template with your name dropped in.
Shows up when people search
Built so people in your area find you when they search for what you do, including in the AI assistants people now ask instead of Google.
Built to get the call
Tap to call at the top on a phone, a form where people expect it, and service pages that answer the questions people ask before they call.
A form built for your trade
Built into the page, not a pasted-in widget, with the fields that matter for your work. Every inquiry reaches your phone in seconds and is logged where you can see it.
Your reviews, where people see them
The reviews you already have on Google, shown on your site where a new customer is deciding whether to call.
Hosting, support, unlimited edits
Email us a change and we make it. Hours, services, photos, a new crew member. No ticket system, no hourly bill.
Frequently Asked Questions
How is this different from a template site?
Template sites look the same as every other CPA firm and do not rank because the content is generic. We write service pages specific to your firm - the industries you specialize in, the advisory services you offer beyond tax prep, the types of clients you work with - and optimize them to rank for searches like 'CPA for small business in [city]' or 'tax advisory for real estate investors'.
Will this actually bring in new clients?
Yes, if you are in a market where people search for CPAs online. Cornelius, Leone, and Campbell CPA in Jacksonville got 10 new client inquiries in the first month after we redesigned their site with clear service pages and a conversion-focused inquiry form. Results depend on your market and competition, but a professional site is the baseline.
What if we offer specialized services like estate planning or forensic accounting?
Perfect. Specialized services are what set you apart and what we optimize for. We create dedicated service pages for each specialty, write them in plain language (not jargon), and target searches from clients who need that exact thing. Generic 'tax and accounting' sites cannot compete with that.
Can we update the site ourselves if we add a new service or team member?
Yes. We set up a content system where you can add team members, update service pages, and post client resources or tax deadline reminders yourself. Or send us the change and we handle it. Unlimited edits are included in the $299 a month.
What does a project like this cost?
$299 a month, which covers the build, hosting, support, and unlimited edits. No contract, cancel anytime, and a 60-day money-back guarantee. After 12 months of service the site is yours. Leave earlier and you keep your content, not the build. Before you pay anything, we build a free preview of your new site, ready within one business day.